oracle commerce

B2B Marketing for Oracle Commerce Cloud


Importance of Business to Business Marketing:

In B2B marketing, each vendor had a small customer base where they can sell their products continuously. Technical representatives and the salespersons often visit their customers to build the strong business relationship. Traditionally, many B2B suppliers had customers that have been loyal and committed for many years.

Despite the fact that the significance of relationships in B2B marketing hasn’t changed, the nature of the business market has. Salespeople have more than a handful of customers to manage, their time is torn between being in the office to ensure a smooth sales process against visiting customers and maintaining relationships. Their contacts within each client can also often change. The main challenge for the B2B marketer and sales team is to maintain personal relationships with the clients.




The marketing events should be directed to establishing, developing and maintaining successful relationships with customers. The B2B Sales teams should provide value added to their clients, not only providing solutions to business complications, but also identity the potential business challenges for their clients and recommend solutions.

The importance of emphasizing relationships for B2B marketing budgets are relatively high expenses on sales and technical support and a more modest expenditure on other forms of promotion such as Advertising and overall marketing activities.


B2B for Oracle Commerce Cloud:

Oracle Commerce Cloud (OCC) is a flexible e-commerce solution used by large brands and retailers for B2B and B2C commerce.  Oracle Commerce Cloud has several technical and business level features to help run an e-commerce operation such as design studio, product marketing, testing, active product recommendations, and multi-store/multi-currency and so on.  Search Engine Optimization (SEO) benefits the OCC one of the modest features.



Oracle announced a new cloud offering in mid-2015 called Oracle Commerce Cloud. At the time of this initial release, various community welcomed the addition to the overall portfolio. Oracle might take a methodology that many of their competitors had chosen which is transitioning the On-premise (ATG and Endeca) model into a managed services offering by simply adding RESTful API’s on the front-end, taking on the hosting and wrapping it into something called “cloud”. Oracle Commerce Cloud and Oracle Commerce On-premise has its own differences which was discussed widely in the commerce community. Customers experienced a new innovative way in commerce cloud to manage and deliver an e-commerce experience.

Oracle built the new application which involves mobile friendly business tools, with a modern service-based architecture, allowing extremely fast time-to-value and supported by a very aggressive roadmap that deliver new features and functionalities for every couple of months.

IMPORTANT: Be aware that many of OCC’s features change with each release.

OCC Tools and Information:

Oracle Commerce Cloud (OCC) is a scalable, flexible e-commerce solution designed specifically to run in the public cloud. Oracle Commerce Cloud has been believed as the next iteration of Oracle Commerce and was built from the ground up to focus on modernization, with strong APIs and easy to use developer tools. In addition, OCC’s regular production feature releases create innovation without clients having to hand roll features all while keeping the upgrade path and security concerns on Oracle’s, not their clients.

B2B Feature with OCC:

Oracle is committed to acknowledge the features and functionality for examining the product’s every few months. The fact is, OCC is not only holding up with its On-premise but also in many ways, surpassing it. B2B functionality is on par with the Oracle Commerce On-premise solutions.

Over the years, OCC developed many features such as added B2B account roles, multi-level organizations, contract pricing, custom catalogs, invoice payments, tax exemption, order approvals, quoting, configuration, multi-location inventory, and even B2B multi-site. These features brings the OCC up to speed with Oracle Commerce and also make the SaaS platform on the market delivering B2C together with B2B features.

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